Broadcast metrics

In broadcast dashboard, you can see the list of all your broadcasts and metrics that show number of targeted customers, delivered, opened and clicked for sent Viber broadcasts and all of those with addition of bounced and unsubscribed for email broadcasts.

After the broadcast is finished, you can view its metrics by clicking the "Report" button located on the right side of the specific broadcast.

Report of each Viber broadcast will show you:

• Delivery metrics: the number of targeted people, number of delivered, seen and clicked messages
• Conversion rates: number of customers that bought any product, number of customers that bought products on promotional offer, number of customers that bought product(s) communicated in the broadcast message and drill down conversion rates by product (s) communicated in a broadcast
• Revenue metrics: average basket value, average basket size, revenue gained from buying any product, revenue gained from buying products on promotional offer, revenue gained from buying product(s) communicated in the broadcast message, drill down conversion rates by product(s) communicated in a broadcast.

If you did A/B/C testing for a specific broadcast, you can also see all the metrics for each group.

All of the above mentioned report metrics are based on a specific broadcast and its duration.

Report of each email broadcast will show you:

• Delivery metrics: the number of targeted people, number of delivered, seen and clicked emails and also bounced, delayed and unsubscribed
• Conversion rates: number of customers that bought any product, number of customers that bought products on promotional offer, number of customers that bought product(s) communicated in the broadcast message and drill down conversion rates by product (s) communicated in a broadcast
• Revenue metrics: average basket value, average basket size, revenue gained from buying any product, revenue gained from buying products on promotional offer, revenue gained from buying product(s) communicated in the broadcast message, drill down conversion rates by product(s) communicated in a broadcast.

If you did A/B/C testing for a specific broadcast, you can also see all the metrics for each group.

All of the above mentioned report metrics are based on a specific broadcast and its duration.

Supported Broadcast metrics by channels and vendors 

Sent metric

This metric is supported only for Viber and email channels. Vendors that support the Sent metric are GMD for Viber and Things Solver for email broadcasts. The number refers to the distinct number of customers to which the message is successfully sent.

Delivered metric

This metric is supported by every vendor for every channel and the number refers to the distinct number of customers that have successfully received the message.

Seen/Open metric

This metric is supported only for Viber and email channels. Vendors that support the Seen/Open metrics are Infobip, Akton GMD for Viber and Things Solver for email broadcasts. The number refers to the distinct number of customers that have opened the message.

Clicked metric

This metric is supported only for Viber and email channels. Vendors that support the Clicked metric are Infobip for Viber and Things Solver for email broadcasts. The number refers to the distinct number of customers that have clicked the message.

Bounced, Unsubscribed and Complaint metrics

These metrics are supported only for email channels. Vendor that supports these metrics is Things Solver.

The Bounced metric refers to the distinct number of customers to which messages were sent, but bounced.

The Unsubscribed metric refers to the distinct number of customers that have unsubscribed from receiving messages.

The Complaint metric refers to the distinct number of customers that have complained about their messages.

In addition to these metrics there are metrics like Delayed metric for email broadcasts or Expired, Undeliverable and Rejected for Viber (for Infobip vendor), but these metrics are not currently shown on GUI.