The Insights tab in Segmentation Studio is a feature that provides a comprehensive analysis of customer, prospect, and visitor behavior. It leverages visual widgets to offer actionable insights into user interactions, engagement patterns, and purchasing habits, helping businesses understand their audience better.
Main Functionalities of the Insights Tab:
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Behavioral Insights:
- Number of Sessions & Pageviews: Monitor overall engagement with scorecards.
- Top 5 Most/Least Visited Pages: Identify content performance using bar charts.
- Top 5 Most/Least Visited Products: Track product popularity and engagement.
- Top 5 Referrers: Understand traffic sources through bar charts.
- Most Popular Hours and Days (Visits): Spot peak traffic times with bar charts.
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Customer Reports:
- Top Recommended Products: Highlight the most/least recommended items with bar charts.
- Top Purchased Products: Track purchasing trends, including the most/least bought items.
- Demographics: Visualize gender distribution (pie chart), age distribution (bar chart), and average age (scorecard).
- Geographics: Analyze city distribution using bar charts.
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Transaction Insights:
- Average Basket Metrics: View average basket size, value, and distribution via scorecards and bar charts.
- Total Spent: Monitor overall spending, with distribution breakdowns for better analysis.
- Purchases by Channel: Compare offline, online, and mobile purchases using bar charts.
- RFMT Breakdown: Dive into Recency, Frequency, Monetary, and Tenure data for customer segmentation.
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Engagement Patterns:
- Most/Least Popular Stores: Track in-store engagement with bar charts.
- Consent Analysis: View customer consent distribution with pie charts.
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Time-Based Analysis:
- Most Popular Times (Visits, Purchases, Spending): Uncover when users are most active across visits, purchases, and spending habits.
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Device & Browser Data:
- Browser Usage: View browser distribution in a pie chart to optimize digital experiences.
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Segment Details:
- Total Profiles: Track the total number of customers in the segment (scorecard).
The Insights tab transforms raw data into easy-to-digest visuals, empowering businesses to optimize marketing strategies and improve customer engagement based on precise, data-driven decisions.
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