Audience Studio is a powerful tool for managing customer segments. It provides a centralized view of all created or uploaded audience groups, along with detailed information about each segment. Audience Studio gives high level view on segments ready for targeting in campaigns and personalization efforts.
Main Functionalities of Audience Studio:
- Segment Overview: View all customer segments with details such as segment type, number of profiles, creation date, and creator.
- Import and Generate Segments: Upload predefined segments or create new ones dynamically using data collected from forms and other sources.
- Segment Intersection: Intersect two or more segments to identify overlapping or unique customer groups for refined targeting.
- Sorting and Slicing: Sort and slice segments by various criteria, such as demographics, purchase behavior, or engagement levels, to create highly focused subgroups.
- Top N Profiles: Identify and extract the top N profiles based on chosen attributes, such as highest spenders or most engaged customers.
- Real-Time Updates: Ensure segment data is always current with automatic updates as new data is collected.
- Integration with Marketing Hub: Seamlessly connect audience segments to marketing campaigns for targeted communication and improved performance.
Audience Studio enables businesses to effectively segment, analyze, and leverage customer data, driving more personalized and impactful marketing strategies.
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