Use lookalike feature to expand your chosen audience to a desired number by selecting any of the available expand attributes (eg. customer lifetime value, recency, frequency etc).
Navigate to Segmentation studio > Lookalike
Note: This feature is an add-on so it might not be available on your environment. If you would like to add this feature, please contact our sales team.
The first section is used for configuring your new segment.
At first, you can define the name for the new segment.
Afterwards, you should select the source, either as a seed audience you will use to filter out most similar lookalikes, or as the baseline audience you would like to expand with the most similar profiles.
The second section is used for configuring the process of finding most similar lookalikes. Here you can use your broad experience and business wisdom for tailoring your target segment.
The first step includes selecting the attributes based on which similarity is going to be measured.
The second step lets you define how big the output segment should be.
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