Form Studio

Form Studio is a powerful module that allows you to create fully customizable forms for your website – and in most cases, this can be done without additional coding, though some design adjustments may be required depending on your site. Forms are one of the most effective tools for lead generation, user data collection, improving website experience, and triggering automation workflows.

Whether you want to grow your mailing list, collect user preferences, enable event registration, or activate personalized communication flows – Form Studio gives you complete control over the design and functionality of each form.

Once your form is created, the studio generates HTML code that can be easily embedded into any page on your website. Every submitted form automatically sends data into the system, allowing you to instantly use it for segmentation, targeting, and automation.

Key benefits of using Form Studio:

• Grow your lead base – capture relevant subscribers directly from your website
• Improve user experience – with intuitive, responsive, and branded form layouts
• Enable personalized communication – based on data provided in the form (interests, name, email, etc.)
• Trigger automations – each form can initiate a flow (e.g. send an email, add to segment, trigger a message)
• Easy website integration – with automatically generated HTML code
• Effortless data organization – collected data is structured and ready to be used in campaigns
• Track performance – monitor form submissions, user behavior and source of visitors

Common use cases include:

• Newsletter subscriptions
• Event registrations (webinars, workshops, promos)
• Feedback or rating forms
• Content downloads (eBooks, guides, coupons)
• New user or customer onboarding
• Market research and surveys

The forms you build in Form Studio seamlessly integrate with other modules such as Segmentation Studio and Automation Studio, enabling you to act on the collected data immediately—whether it’s sending a welcome email, adding a user to a specific audience, or offering a tailored promotion.