Segmentation Insights

Insights contain rich and detailed descriptions of your customer base.

On this page, you’ll find a set of reports tailored to different Segments. You can easily adjust the view by selecting the Segment you want to analyze.

The page uses clear visual elements to show how users interact, what they engage with, and their buying habits — helping you get a better understanding of your audience.

Segmentation Insights includes reports grouped in seven distinct categories for easier navigation and analysis: 

• Behavioral Insights
• Customer Reports
• Transaction Insights
• Engagement Patterns
• Time-Based Analysis
• Device and Browser Data
• Segment Details

Whether you’re identifying your most engaged customer segment, tracking trends over time, or optimizing for different devices, Segmentation Insights gives you the context you need to turn data into meaningful action.

With easy-to-read visuals, the Insights tab helps you make smarter marketing decisions and improve how you engage with your customers.

*Important: The quality and availability of reports is directly linked with the data available in the tool.

What can you learn from all the reports that we offer and which actions to take?

Each category within Segmentation Insights reveals a different layer of customer behavior and helps guide your next move.

• Behavioral Insights show how users interact with your offering, helping you spot patterns and fine-tune the experience.
• Customer Reports highlight who your users are, enabling more personalized messaging and targeted campaigns.
• Transaction Insights give you a clear view of purchasing habits, so you can identify high-value customers and adjust pricing or promotions accordingly.
• Engagement Patterns let you track activity over time, helping you boost retention and create more relevant content.
• Time-Based Analysis uncovers seasonal trends and peak performance periods to support planning and forecasting.
• Device and Browser Data helps you optimize your platform across all touchpoints by showing how users access your content.
• Segment Details allow you to zoom in on specific groups, so you can tailor your approach and drive more impactful results.

Together, these reports empower you to move from observation to action — making decisions that are truly driven by your data.

How to find this report?

Go to Home Page > Choose Customer Hub > Insights