Introduction
Broadcast Studio enables you to communicate with customers like you are speaking directly to them. This is achieved with personalised offer content created for each customer and with the choice of an appropriate marketing channel for a given audience.
Broadcast Studio is not just a tool for campaign management, it is a tool that enables you to automatically trigger campaigns over channels that are most likely going to motivate your lead to convert into your customer and your customer to convert into a loyal brand ambassador.
The foundation of this studio lies on complex AI and ML models that enable you to get seamless user experience and to utilize marketing efforts to the maximum.
Overview
Broadcast Studio has five elements: Broadcasts, Insights, Templates, Audiences and Profiles.
In this studio you can:
- upload your audience file
- send multi-channel campaigns (Viber, SMS, email) in 3 steps
- create newsletter templates
- do A/B/C testing and learn what is the best way to target your customers
- send personalized broadcasts based on recommendations for each customer
- see insights into the performance and conversion of the performed broadcasts.
Broadcast channels
Broadcast Studio allows you to schedule and send multi-channel campaigns through Viber, SMS and Email. You can easily import lists of contacts that you want to engage in campaigns.
Broadcast Studio provides Email templating component, for generating and personalizing the content of your email campaigns. All created templates are saved for future use, and on the homepage the user is able to select, preview or edit any of the templates. Using Email templating you can make email campaigns more effective. Email templating is a drag and drop tool where the user can simply choose between the variety of HTML components for the template - buttons, dividers, blocks, images, etc. Besides the core drag and drop template building capabilities, Email templating enables:
- using personalized placeholders to personalize the communication towards the end customers and
- preview for Desktop and Mobile devices.
Viber
Broadcast Studio enables you to create interactive Viber campaigns. Viber campaigns can share rich media content such as personalized images and interactive buttons enhancing the user experience. You can utilize the platform capabilities to reach specific audiences and make personalised messages for higher engagement. You can make sure that your customer gets the content via SMS message in case Viber message wasn’t delivered in a defined validity period.
SMS
With Broadcast Studio you can craft concise SMS messages that resonate with your recipients and schedule SMS campaigns to ensure timely delivery. For SMS campaigns you should send a shortened link so you can have more characters to convey the message you intend to.
Broadcast Studio
Core functionalities that Broadcast Studio provides are:
- Broadcast creation in 3 simple steps
- Reporting campaign results, with the following criteria:
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- Contacts targeted with a campaign
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- Contacts that received a campaign (note that this depends on the final decision on the channel provider used, whether they are providing the mechanism to extract the information on who received the message)
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- Contacts that bought based on the campaign - whether they’ve made a purchase for the recommended (or any) product during the campaign duration
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- Email template creation for general and personalized newsletters.
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