A Journey Builder, or Marketing Automation Workflow Builder, is a tool that enables marketers to design and automate personalized customer journeys. It orchestrates interactions across multiple channels, ensuring the right message reaches the right audience at the right time.
Main Functionalities of a Journey Builder:
- Visual Workflow Design: Drag-and-drop interface to map out customer journeys step-by-step.
- Multi-Channel Integration: Manage interactions across email, SMS, Viber, and more within a single flow.
- Triggers and Conditions: Automate actions based on customer behaviors, events, or specific criteria (e.g., website visits, purchases).
- Personalization: Add tailored content for each step of the journey based on customer data.
- Real-Time Monitoring: Track metrics as the customers progress through the journey.
- Integration with Data Sources: Connects with Customer Hub for enriched customer profiles and segments.
- Building blocks that should be supported
- Entry source
- API
- Form
- Life Event
- Web Interaction
- Entering segment
- Mobile interaction
- Control flow
- wait by → wait
- wait by attribute
- engagement split
- segment split
- decision split
- check customers
- wait until
- Actions
- API
- Viber
- SMS
- Entry source
Journey Builders simplify complex marketing workflows, enabling teams to deliver meaningful and timely customer experiences at scale.
Comments
0 comments
Article is closed for comments.