Communication channels

Channels form the backbone of how you communicate with your customers. By connecting the right channels, your messages reach users where they are most receptive—whether that’s Viber, email, SMS, or push notifications. Properly configured channels make it easy to deliver timely updates, personalized journeys, and consistent communication across touchpoints.

For example, based on your customers’ behavior and preferred ways of communication, you can choose the channel most likely to generate better engagement. This ensures your messages reach the right users in the way they’re most likely to react.

Adding channels also allows you to:

• Deliver messages through your customers’ preferred communication methods
• Support multi-channel campaigns and automations
• Boost engagement, response rates, and overall customer satisfaction

Depending on your setup and integrations, you can connect and use the following channels:

• Email – Ideal for detailed communication, campaigns, and transactional messages.
• SMS – Best for time-sensitive notifications and short, high-visibility messages.
• Viber – A rich messaging channel that supports branded communication, buttons, and high engagement.
• Push Notifications – Great for instant updates and alerts directly on your users’ devices.

You don’t have to use all channels at once. Based on your audience and communication goals, you can choose which channels to enable, ensuring each customer is reached in the way they are most likely to react.