Choosing the right chat Pop-Up for your web site

Adding an AI-powered chat agent to your web shop is a great way to boost customer engagement, increase conversions, and provide real-time support. But just as important as what the agent can do is how it appears on your site.

One of the first design decisions you’ll make is whether to implement a wide or standard-sized chat pop-up. Both formats have their own advantages, and the right choice depends on your website’s layout, the agent’s purpose, and your customer journey.

Below, we’ll walk you through the key differences to help you decide which version best fits your needs.

Standard size chat Pop-Up

The standard size pop-up is the classic chat window you’ve seen on most websites. It usually appears in the bottom-right corner and takes up minimal space.

Best for:

• Quick support or sales questions

• Mobile-first experiences

• Websites where minimal interruption is key

Key benefits:

• Non-intrusive, blends easily with your site

• Works great for short, focused conversations

• Familiar and intuitive for users

Open chat:

Wide chat Pop-Up

The wide chat format is a more spacious layout, expanding across a larger section of the screen (often half or even full-width on desktop).

Best for:

• Richer conversations with multiple steps (e.g. product recommendations, guided selling)

• Use cases where the chat agent acts like a personal assistant or support desk

• High-engagement scenarios like onboarding or consultations

Key benefits:

• More space for displaying images, carousels, or detailed responses

• Better user experience for complex interactions

• Stronger visual presence—great for proactive engagement

Open chat:

Which one should you choose?

Both versions offer a seamless way to integrate your Sales or Support Agent into your web site. Here’s a quick comparison to help you decide: